Six Ways to Use TikTok as the Newest Tool for Your Organic Marketing Success

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A mobile device with TikTok on its screen, laying in a lush green lawn symbolizing the new, fresh, evergreen nature of the service.

Unless you’ve had your head buried in the sand for the last several years, you’ve heard of TikTok. This upstart social media platform debuted worldwide in August 2018 and hit one billion users in just four years. It’s easy to see why.

TikTok allows users to create short videos and share them with their followers. The app has a vast array of video editing tools and features, making it easy to add filters, music, and special effects to your videos. TikTok has a diverse user base, with content ranging from dance routines to cooking tutorials to comedy skits.

The app’s “For You” page showcases a personalized feed of videos tailored to your interests, making it easy to discover new content. TikTok has quickly become a cultural phenomenon and a fun way to connect with others and share your creativity with the world. 

TikTok is also a great way to stay up-to-date on the latest trends. The app’s algorithm is constantly recommending new videos to you, so you’ll always have something new to watch. And if you see a video that you like, you can easily share it with your friends.

That’s exactly what makes it such a powerful tool for your marketing. With its large and engaged user base, TikTok can help you 

  • reach a wider audience than traditional marketing channels. 
  • drive traffic to your website or store by including links in your videos or bio. 
  • target specific demographics and interests. 
  • generate leads and sales by encouraging users to sign up for your email list or visit your website. 
  • promote your products or services and drive traffic to your online store.

If you’re not using TikTok for your business, you’re missing out on a valuable opportunity to connect with your target audience and grow your business. Here are Qera Digital Marketing’s top six ways you can use TikTok to grow your organic traffic.

The Art of Organic TikTok Traffic

With its short-form videos and unique algorithm, anyone has the potential to go viral on TikTok. While it may seem tempting to buy followers or use other shortcuts to grow your account, there’s something to be said for growing your following naturally through organic TikTok traffic… not least of which because it’s free!

Organic traffic is website traffic that comes from unpaid sources, such as search engines or, in this case, TikTok’s algorithm. By focusing on creating high-quality content, using relevant hashtags, engaging with your audience, and staying up to date on the latest trends, you can increase your reach and gain loyal followers who genuinely enjoy your content. Let’s take a look at six ways to make your TikTok marketing pay off without spending a penny!

Three different hands, each holding a mobile device with #tiktok on the screen, symbolizing the social and communal nature of the service.

Six Surefire Ways to Get Free TikTok Traffic

  1. Create High-Quality Content

By focusing on creating high-quality content, you increase the chances of your videos being shared, viewed, and liked by others, which can lead to increased visibility and more followers on the platform.

To create high-quality content, it’s essential to understand your target audience and what they enjoy watching. You can use our tips for finding trending TikTok topics and look for challenges to inspire your content, but it’s important to put your own unique spin on them. You can also experiment with different video styles, such as tutorials, comedy skits, or product demos, to find what works best for your audience.

Remember, high-quality content doesn’t necessarily mean high production value. You can create engaging videos with just a smartphone and a little creativity. By focusing on creating content that resonates with your audience and staying consistent with your posting schedule, you can attract more followers, increase your visibility, and ultimately drive more organic traffic to your TikTok profile.

  1. Use Relevant Hashtags

Long a staple of other social media platforms, hashtags help categorize your content and make it discoverable by other users who are interested in similar topics. By using relevant and popular hashtags in your video captions, you can increase the chances of your content being discovered by new viewers, leading to more likes, shares, and followers on the platform.

When using hashtags on TikTok, it’s important to choose them wisely. Use popular hashtags that are relevant to your content and target audience, and avoid using too many hashtags in one post, as it can come across as spammy. Additionally, you can also create your own unique hashtag to encourage user-generated content and engage with your followers.

Using relevant hashtags in your TikTok videos and captions, you can improve the discoverability of your content, attract new followers, and ultimately increase your organic traffic on the platform. Be strategic with your hashtag usage and watch your TikTok audience grow.

  1. Post at the Right Times

By understanding when your target audience is most active on the platform, you can optimize your posting schedule to reach more viewers and attract more followers.

To determine the best times to post on TikTok, consider your target audience’s time zone, age range, and interests. For example, if you’re targeting a younger demographic, you may want to post during after-school hours or on weekends. If you’re targeting a global audience, you may need to adjust your posting schedule to accommodate different time zones.

It’s important to stay consistent with your posting schedule to keep your audience engaged and attract new followers. Just like on other platforms, you can use TikTok’s analytics tool to track your engagement metrics and see when your videos are getting the most views and likes.

Posting at the right times and staying consistent with your posting schedule, you can increase your visibility on TikTok, attract more followers, and ultimately drive more organic traffic to your profile. Do your research and experiment with different posting times to find what works best for your audience.

  1. Run Contests and Giveaways

By creating engaging content and offering prizes or incentives to your followers, you can encourage them to interact with your content, share your videos, and attract new followers to your profile.

When running contests or giveaways on TikTok, it’s important to keep your rules and guidelines clear and easy to follow. You can use TikTok’s duet or stitch features to create interactive challenges or encourage user-generated content. You can also use relevant hashtags and collaborate with other users to increase the visibility of your contest or giveaway.

Remember, the prizes or incentives you offer don’t have to be expensive or extravagant. Even a small gift or shoutout can go a long way in encouraging engagement and building your audience on TikTok.

By running contests and giveaways on TikTok, you can build a stronger community and relationship with your followers in addition to increasing your organic traffic. Get creative, have fun, and watch your TikTok audience grow!

  1. Collaborate With Other TikTok Users

By working with other creators, you can increase your exposure to new audiences, engage with new followers, and ultimately grow your TikTok following.

As noted above, you can use TikTok’s duet or stitch features to create joint content and collaborate with other TikTok users. You can also participate in challenges or trends that are popular among your target audience or reach out to other creators in your niche to create original content together.

Collaborating with other TikTok users not only allows you to reach new audiences but also provides an opportunity to learn from and connect with other creators in your field. By building relationships and supporting each other’s content, you can create a positive and collaborative community on the platform. You can’t put a price on that kind of goodwill.

So, don’t be afraid to reach out and collaborate with other TikTok users. By working together, you can increase your visibility, grow your following, and have fun creating engaging content on the platform.

  1. Promote Your TikTok Account on Other Social Media Platforms

By sharing your videos on platforms like Instagram, Twitter, and Facebook, you can reach a wider audience who may not have seen your content otherwise. This can lead to increased visibility, more followers, and ultimately more organic traffic to your TikTok profile.

When sharing your TikTok videos on other platforms, it’s important to tailor your content to fit the platform’s specific format and audience. For example, on Instagram, you may want to post a preview clip of your TikTok video and include a link to your TikTok profile in the caption. You can also use relevant hashtags and tag other users to increase the chances of your content being discovered by new viewers.

Cross-promotion is key to building your audience on TikTok. By promoting your TikTok content on other social media platforms and encouraging your followers to follow you on TikTok, you can attract new followers and increase your organic traffic on the platform.

The Clock is Ticking

Managing a successful TikTok account requires a lot of effort and time… and that’s not something every business owner wants to dedicate their time and expertise to doing well. And really, why do it at all if it’s not as successful as it can be? This is where Qera Digital Marketing comes in. As e-commerce digital marketing experts, let us do what we do best so you can focus on what you do best – growing your bottom line. Reach out today to get started.