Currently, the social media app TikTok has over 1 billion monthly users worldwide! TikTok is the third most used social media platform in the world. You miss out on a massive audience if you aren’t using TikTok to market yourself. However, the short-form video app can be overwhelming to both newcomers and social media experts alike. Qera is here for you! In this article, we will share five ways to find and use TikTok trends to grow your audience and increase your customer base.
What are TikTok trends?
TikTok “trends are essentially “memes 2.0,” according to Evan Horowitz, CEO of Movers+Shakers, “I’d say over half, maybe the vast majority, of TikTok content follows a trend,” he says. Trends are a conversation between users with each putting their own unique spin on the same content. Using trends is the best way to connect with an audience and increase your visibility on the platform.
Trends on TikTok are a video format recreated by many different and varied users. They are often popular sound bytes or songs with which users will set many different content ideas. From comedians to chefs, fashionistas to moms, these sounds and songs are used by different users across the app. When you are scrolling your FYP (For You Page) and hear a sound multiple times by multiple users within 5-10 minutes, you can be pretty sure it’s a trending sound!
TikTok trends can also be a video or transition format that has gained popularity. Hashtags or challenges are other ways a trend can be present on the app. These trends can last for a mere 24 hours or for weeks on end! When using TikTok trends to grow your audience, it’s essential to be aware of and quickly hop on the bandwagon.
1: Get on the app!
TikTok is known for its algorithm that quickly learns your likes and dislikes from you interactions with videos. The best way to start identifying trends is to simply be active on the app! Start by using the search option to look for users and videos related to your topic. When you find a user who creates similar content to what you need, follow them. The algorithm will quickly begin to put together suggested users and videos for you.
2: Find the right trends by knowing your target audience!
When using any social media platform, it is important to start with an idea of who you want to reach! Knowing this helps you to narrow down what sort of trends you need to be looking at. It’s important to keep in mind that all trends do not work for all users! What is trending on Tech TikTok isn’t going to help you gain an audience on Fashion TikTok, and vice versa. We recommend that you start your TikTok journey by looking about the audience you want to reach and seeing what content they are interacting with.
3: Pay attention when scrolling and check #trendalert.
When using the TikTok app, trends aren’t hard to spot! Within five to ten minutes on the app you will see a pattern of repititions evolve: the same sound, dance, transition, etc. You can conveniently save the videos in the app to recreate later for your profile. However, there is an easier way to see trending videos than endless scrolling! Check out #trendalert. Top content creators use this hashtag which will alert you to trends you need to pay attention to.
4: Check out the Billboard Top 100!
Over 175 trending TikToks sounds were featured on this list in 2021! If it’s at the top of this chart, it’s a safe bet that it’s a sound you want to use in your TikTok videos. Another great music site to use to find TikTok trends to grow your audience is Spotify! Spotify features a playlist of top TikTok songs that is constantly updated. Taking some time to explore these options can help you be ahead of the trend cycle, which is very important when going an audience on any social media app. The majority of the songs on the Billboard top 100 can be found within the TikTok app when you create your videos!
5: Use the Discover page.
Watching only people you are following channels you into a narrow content lane and can potentially limit your exposure to trends. By toggling your feed to the Discover page, you will be inundated with different users and content. The Discover page pulls videos from users all over the platform while keeping your personal algorithm active. However, as you scroll the Discover page, be sure to keep your target audience in mind! No matter where you are finding new trends, your target audience should always be at the forefront of your mind.
When using TikTok trends to grow your audience, the five methods above methods are very effective. However, it is important to remember that posting video trends along with utilizing other tactics like hashtags and engagement is the best way to grow an audience quickly. We recommend that while you are finding trends, you also pay attention to the hashtags being used by your competition. Additionally, you should engage with like users as their audience may be similar to your target audience. Engagement is a great way to add visibility to your page.
Are you looking for grow your audience on social media platforms other than TikTok? We recommend checking out these Qerā posts. For Facebook information check out, “How Do I Improve My Facebook Ads and Double My ROAS?“
“Pinterest Ads- Ecoms Hidden Weapon and How To Use Them In 2022” will give you all the information you need to start promoting Pinterest ads that convert your audience into customers.
As always, if you are looking for help with any of your marketing or digital needs, Qerā is here for you!