How to Get Ahead in E-commerce with Strategic SEO Backlinks

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A laptop keyboard overlaid with the phrase “SEO” representing Search Engine Optimization with a cursor placed over it

If you’re in the e-commerce biz, you’ve heard of SEO. Search engine optimization, or SEO, is essential for e-commerce because it helps drive traffic to your store and increases its visibility in search engine results pages (SERPs). When a website ranks higher in SERPs, it can lead to higher sales and revenue without spending a penny on ads.

Qera Digital Marketing is the expert on making SEO work for your business, and that’s why we know that a solid SEO strategy takes advantage of organic traffic. Organic traffic refers to the traffic that a website receives from search engines through unpaid, natural search results. It is the opposite of paid traffic, generated through advertising or other paid marketing campaigns.

Organic traffic is driven by users who search for keywords related to a website’s content and click on the website’s link. The more relevant and valuable the content on a website is, the more likely it is to rank higher in search results, leading to more organic traffic.

It’s also typically higher quality than paid traffic since users are actively searching for something specific and are more likely to be interested in the content of the website. Organic traffic is also more sustainable over time since it does not require ongoing investment in paid marketing campaigns. 

One of the most overlooked components of SEO strategy is the effective use of backlinks. Backlinks may be responsible for up to 80% of how search engine algorithms find your site, so ignore them at your peril. Let’s take a closer look at how you can use a backlink strategy to get more customers.

What Are Backlinks?

A backlink is a link on another website that points to a page on your website. Backlinks can drive referral traffic to your website. When users click on a backlink on another website, they are directed to your website, potentially leading to increased traffic and conversions.

Backlinks can increase brand awareness by exposing your website to new audiences who may not have otherwise known about your brand. Building backlinks can also help build relationships with other websites and creators in your industry, potentially leading to new partnerships, collaborations, and opportunities.

Good Links Versus Bad Links

Not all backlinks are created equal. High-quality backlinks from authoritative websites that are relevant to your industry are more valuable than low-quality backlinks from sites irrelevant to your market. 

The main idea behind most low-quality backlinking is to game the system. A low-authority page may be able to fool search engines into believing that it’s a high-authority page because it’s linking to a high-authority page. Unfortunately, you can be the one to pay the price when a low-authority website is linking to you by having your search rankings penalized.

A laptop indicates a line graph and statistics that demonstrate success with a mobile device showing the same information

This is Where Authority Comes In

High-quality backlinks, also known as authoritative backlinks, can help increase your SEO by signaling to search engines that your website is a trusted and valuable source of information. Quality is more important than quantity when it comes to backlinks. Websites with a large number of high-quality backlinks are more likely to rank higher in search engine results and can be a vital part of your strategy to rank on Google in under two months.

Authoritative backlinks can

  • Improve Search Engine Rankings

Search engines use backlinks as a way to measure the authority and credibility of a website. When your website has high-quality backlinks from authoritative sources, search engines view it as a trustworthy source of information and are more likely to rank it higher in search results.

  • Drive Referral Traffic

Backlinks can also drive referral traffic to your website. When users click on a backlink from another website, they are directed to your site, potentially increasing your website’s visibility and leading to more conversions.

  • Boost Domain Authority

Domain authority is a metric that predicts how well a website will rank in search results. When your website has high-quality backlinks from authoritative sources, it can increase your domain authority, which in turn can help improve your search engine rankings.

  • Increase Brand Awareness

When your website has backlinks from authoritative sources, it can help increase brand awareness and credibility. This can lead to more mentions, social shares, and even more backlinks, further improving your website’s SEO.

How Do You Get Authoritative Backlinks?

  • Create High-Quality Content

The first and most crucial step is to create high-quality content for your website that is unique, relevant, and valuable to your target audience. This will increase the likelihood of other websites linking to your content. Make it so that high-quality sites can’t resist linking to you.

  • Build Relationships With Influencers

Building relationships with influencers in your industry can help you get backlinks from authoritative websites. Reach out to influencers in your niche, introduce yourself, and offer to provide them with valuable content that they can share with their audience. Keep in mind that influencer marketing is going through its own growing pains and plan accordingly.

  • Guest Post on Authoritative Websites

Guest posting on authoritative websites is an effective way to get backlinks from high-quality sources. Reach out to websites in your niche and offer to write guest posts that provide value to their audience. Think of it like piggybacking on their authority. Remember, you have to offer high-quality content or there’s no reason for them to take you up on your offer.

  • Re-Purpose Your Own Content

You can take the same piece of content and offer it in a different medium. Google loves video content, so creating a YouTube channel and turning your blog posts into videos is one way to get more mileage out of the content you’ve already created. Or, vice-versa: turn a video you’ve already created into a blog post.

The Big Picture

Authoritative backlinks are ultimately one of many important SEO strategies needed for a successful e-commerce business today. By improving your search engine rankings, driving referral traffic, boosting domain authority, and increasing brand awareness, high-quality backlinks can help your website stand out from the competition and achieve better results.