Tik-Tok is the latest app to change the face of Social media. What exactly is it? Tik-Tok is an app where users can create and share videos with special effects, filters, stickers, text, and music. It may sound like nothing special at first, but as we will be discussing in this article, it actually packs a punch. Many businesses are moving towards creating video content this year, so what better place to start than Tik-Tok? Let’s try and figure out why every eCommerce store owner needs it in 2022.
You know what’s Tik-Tok?
TikTok, a popular short-video platform owned by Chinese tech giant Bytedance, is now the world’s most popular social media app. It’s ahead of Facebook, Snapchat, and Instagram in the US and many developed countries, according to the latest data from eMarketer.
TikTok has become popular in China with users who create short videos or “clips” that can be 15 seconds long. But what makes it different from video platforms like YouTube is that users can add effects and filters as they shoot their videos. And of course, there are audio tracks to go with them which makes it more engaging. With 400 million monthly active users worldwide, it’s no wonder why this platform has become so popular over the past few years.
The popularity of Tik Tok is growing rapidly in India too. In fact, TikTok recently became the most downloaded app on Google Play Store. From Bollywood celebrities to your average Joe’s, everybody seems to be excited about it.
Most of the brands and Ecommerce stores are turning to Tik-Tok for their marketing strategies. It has no doubt become the most prominent platform for business today.
This social media platform allows users to share videos, pictures, and content with friends. It is growing very fast as a new and better alternative to other platforms like Facebook, Instagram, or Snapchat. The reason why Tik-Tok is so popular is because of its features.
It has a unique interface and it looks very different from other social media apps that we have seen before. The app layout on Tik-Tok allows users to discover new content faster and easier than other apps do. It also has some interesting features that make it more interactive.
It has been projected that by 2022; this app will be worth 4 billion dollars in terms of overall revenue that they will generate from their ads alone. The growth rate of this app is also quite impressive; from having 50 million active users in 2017, it rose to 500 million active users by 2018.
This growth rate can be attributed to the fact that this platform offers relevant ads to their audience as well as allows them to earn money through their posts.
Yeah, I know…But why should I use it?
Tik-Tok is a free app for making short videos for sharing with other people. It’s like the Snapchat video but also lets you make product videos, which can be embedded and linked to your store.
You can use Tik-Tok to build a following, connect with potential customers, engage with them and even drive traffic to your store. If you have an eCommerce store, you should be using Tik-Tok to promote your products and build an audience of buyers.
Here are some of the key benefits of Tik-Tok Videos:
A Picture is Worth a Thousand Words
Studies suggest that users spend about 30 seconds on each ad they see before navigating away to other content. And that’s just one minute out of an average user’s 10-minute video session on TikTok! Screenshots of products can be good enough to let potential customers know what your product is all about, but videos are more powerful when it comes to actually sell products.
Increase organic reach
With organic reach on Tik-Tok being so low, it is really difficult to get organic reach on this platform. So if you want to increase the reach of your content, then it’s better to go for promoted videos that help you increase your organic reach by 10 times or more.
Brand Awareness
Tik-Tok helps you create brand awareness by promoting your product video among the followers of the niche that you are targeting. This will help you get that targeted traffic who would be interested in buying from your store.
Build a Following
Tik-Tok is a very engaging platform with over 500 million active users every month, and most of them are young people. This is a reason why TikTok should be your new go-to social media platform since it reaches the younger audience with its short clips, and young people are the most loyal customers with spending power.
Have your Marketing Video in a loop
If you’re an eCommerce store owner, you need to understand that Tik-Tok has the option of putting any kind of video in a loop. It means that your video can be played over and over again. It’s just the way to make your content viral. It creates a great opportunity to use this platform as a paid advertising tool.
Grow Sales
A significant part of the Tik-Tok individuals is under 34 years old with 90% of them being under 24 years old in the US. It is required to note that the majority of those young individuals utilize their telephone as their first decision for discovering something new. This implies that individuals who watch your Tik-Tok video will probably require whatever you are offering.
Share your brand in real-time
When you share your brand with potential customers in real-time, you’re building trust and creating a lasting impression of your product or service. With Tik-Tok, your video can be shared quickly. This is especially helpful if you’re giving away products or running a contest where people are encouraged to enter quickly so they don’t miss out on winning prizes.
Build stronger relationships with customers
Video marketing helps build stronger relationships with your customers because it gives them a reason to connect with you, even if it’s just for fun. Your videos will also give them an insight into who you are as an individual or as a business owner and help them
Selling on Tik-Tok
Tik Tok, a social media platform that is making waves in the world of Social Media is no doubt a gold mine for every eCommerce merchant. The integration of Tik-Tok and Shopify presents a new social customer relationship for eCommerce businesses in 2022.
Tik Tok is a very powerful social media platform and could be a good partner for your eCommerce business. It offers some unique features that are absent or not provided by other social media platforms. Understanding these features will help you benefit from Tik Tok’s potential in the long run.
If you’re selling a product, you can use TikTok to promote your business. There are two ways to do this: organic videos, and paid ads.
Organic marketing on Tik-Tok through Video Creators
There are several ways to use Tik-Tok to reach your audience and get some organic exposure. One is to create a video about your product or brand and post it on your account. There are several tools that can help you create videos, such as Animoto, Video Maker FX, Wideo, and Spikko, which are all easy to use.
To make an impact, the video should be unique and creative. You can also add sound effects and background music to set a tone for the video.
With these tools, you can easily create a video about your brand that can be shared on Tik-Tok with just one click.
Another way to use Tik-Tok is by running contests. One benefit of this strategy is that it gets people talking about your brand in their videos. Sure, you’re paying for the opportunity, but if you use the contest as an opportunity to get people excited about your product or service, those videos will go viral on their own accord and could even help you gain more customers.
Tik-Tok Paid Ads Marketing
TikTok’s “organic” videos are free and open to everyone, but if you want your videos to be seen by a large audience, you’ll need to pay for “promoted” videos. Fortunately, when it comes to eCommerce stores and TikTok ads, this can be done with a minimal cost of entry.
Let’s take a look at why every eCommerce store needs to be using paid ads Tik-Tok in 2022.
Paid advertising on Tik-Tok is going to make it easier for your business to stand out from the crowd and reach a broader pool of potential buyers, who may not have heard about you otherwise.
Because TikTok’s videos are so short — only 15 seconds long — they’re perfect for showcasing product demonstrations or testimonials. This can give your business an edge over competitors that don’t bother with paid advertising.
After you’ve created a TikTok account, you can start “promoting” your videos by putting money into an advertising budget. This is a good idea for eCommerce stores that have a strong product or brand image.
You have two primary ways to spend money on TikTok:
– Select the number of viewers you want for your video and pay for it as you would for other social media platforms. The more viewers you want, the more money you’ll spend.
– Paying to feature your video at the top of relevant search results. It’s important to note that this doesn’t guarantee that your video will be selected, but it helps make it more likely that people will see it if they’re actively looking for videos within your niche.
TikTok ads are still relatively new, so most businesses find them to be effective, particularly if they can identify their target audience and build good creative content.
Organic vs Promoted Videos: Which Should I Choose?
As a general rule, organic videos are the way to go. These videos will be watched and shared by people who actually want to see them because they actually like your product or service. They will watch it, like it, and share it with their friends.
If you decide that you need to put down more money in order to get the views you want, then try Promoted Videos. This will at least allow you to create a campaign that is focused on the type of audience that you would like to target in order to increase your sales.
What Next?
TikTok is going to grow into a huge E-Commerce Business in 2022, and it’s better for you to prepare and become the first-mover. Follow our blogs to get more useful ideas on how to do that. We have already started creating quality content that can boost your digital marketing skill. And we are always there to answer any of your questions regarding digital marketing strategies for 2022.
